The fundamental function of public relations is to enlighten, educate, energize, empower, elevate and enrich. At Atkinson Creative Services, we believe PR can empower an individual through the dissemination of relevant information (education). To do this, it is essential to know both the nature of people and the specific business of the product or services sold. The PR strategy is based on knowing the means of educating people or specific “publics” about it.
As a management function, PR helps in defining and achieving organizational objectives and philosophy. It adapts to a changing environment and facilitates organizational change.
We develop strategies, which communicate to relevant internal and external publics in the effort to create consistency between organizational goals and societal expectations. At Atkinson Creative Services, our duties go far beyond the skills of communicating. PR should influence policy decisions and develop strategies to implement them.
PR informs, creates ideas, persuades people and makes things happen. At Atkinson Creative Service, we develop programs that establish and maintain mutual lines of communication, understanding, acceptance and cooperation between an organization and its publics.